It interested observe the focus of the SalonLife ’07 Forum, which will certainly happen July 16-17 in Las Vega by the National Cosmetology Association will certainly remain to concentrate on Life Balance, Personal Money, Health And Wellness & Health as well as Energy and Connection. These are points not normally highlighted in the Cosmetology industry and also despite this endeavor the focus, as constantly, gets on the Salon and Health Club Proprietor.
However, I believe the patterns are moving slowing down in the direction of the elegance expert. The huge inquiry is WHY? Why is the primary focus on those who possess a salon or have a health club? Does that mean that every hair stylist, manicurist, esthetician and also day spa specialist helps a beauty salon or health club proprietor?
Well that’s the method taken by the industry to date. I for one, being a Certified Public Accountant as well as CFO for numerous companies prior to starting my very own company, do not recognize why these charm specialists do not think of themselves as business owners. Definitely if they rent out a terminal or work on commission they absolutely work for themselves, don’t they?
Make indisputable, the big money is in the hair salon, that’s where the products are purchased as well as our major vendors manage the industry media. However what of the individual in this industry?
In 2003 the NCA determined that there mored than 1.6 million cosmetologists operating in beauty salons and medspas across this country. That’s a huge target market that is mainly focused, by the market, on the current designs, shade concept, item blends and so on.
I think the time has concerned focus on educating them how to be a good company person. We need to instruct them exactly how to manage their financial resources, boost their per hour revenue, farm for more consumers, up market product, end the no shows, manage their customer data source, call customers they think they may have lost and more.
This is a really valuable lesson for every and also every cosmetologist available. Paradigm Change planned? Yes, to have a cosmetologist respond to the concern: “Who do you help” without them calling the beauty parlor or day spa they operate at is a standard change for sure!
They need to address “I help myself!” They need to find out to distinguish where they operate at from who they benefit. This will only include training, info circulation and also focus on the person, not the salon.
I compete that if they can be revealed to tools and also training such as SalonLife’07, client management software, company education and learning and communication daily, the paradigm shift will occur. Check out more tips on balancing work and life by clicking here.
If they can see that service tools can be focused on them instead of the hair salon, amazing things can happen. They can enhance their ability to promote, associate with their current consumers and call their consumers with automatic interactive email tips to manage their job schedule. They will start to see themselves as self adequate income developers and also yes, service persons.
The theory that the only method to make money is to open your very own hair salon is yesterday’s technique. Today, you can rent a station or more, employ your own aide’s produce even more hourly earnings for yourself and also not spend the expense of running the hair salon, just run your procedure within the salon.
Nobody person, device or software can make this occur all at once. It’s mosting likely to take getting grip to the programs. Its mosting likely to take the realization that indeed, even the cosmetologist needs to comprehend a computer, not simply a paper schedule as well as index cards with consumer names on them. It’s going to take moving the appeal professional right into the 21st Century!
So, I would love to challenge all the beauty parlor as well as medspa owners to take a look at their team as well as ask themselves “Just how can I make them much better organisation people?” The solution is let them be their own organisation individual, bring customers to the beauty parlor and also medspa with their own business skills and also tools, handle their schedules efficiently as well as effectively and also make every person more money!
Beauty salon as well as Spa proprietors need to partner with their elegance specialist as opposed to “employ” them. Take a chance, you never ever understand what you may discover … possibly real success.